You may have used URL shorteners like bit.ly or tinyurl.com where you can copy and paste a long ugly URL string and get a nice short URL to use in your social media, websites and emails. Using a URL forwarder is the next step up from that because the objective is to register a domain name and then point the domain name to that same long, ugly, URL.
Probably the best example I can offer of an example of URL forwarding is this page on the Here Next Year website where I offer an opt-in to get access to my whitepaper 101 Traffic Methods. The URL is: http://herenextyear.com/help-topics/get-more-web-site-traffic.php
But, that would sure be difficult to fit onto a business card! I could use a URL shortening tool to create bit.ly/101trafficmethods, but it sure looks more professional by registering a domain name that redirects to the opt-in page.
That domain name is: 101TrafficMethods.com
Now, that I can fit onto a business card! And, in fact, I do have a business card that promotes that domain name. When I hand out 10 cards at networking events, half or more go to that location and sign-up. URL forwarding is FREE at BestDomainPlace.com. Now that’s a positive return on investment!