Until recently, just about any web developer would recommend to his client that SSL Certificates were only needed if an online transaction was the intent of the website. Plus, we would normally suggest that the SSL be assigned to individual pages of your website requiring the security of SSL or an area that operates an online shopping cart.
Why would you want to NOT have https:// in front of every URl of your website? SSL does sometimes slow down your pages from delivering to the viewer and some https:// websites had dropped in search positions on Google when they went to full https://
Heck, up until a few years ago, not even Matt Cutts was sure if https:// sites with SSL would have a negative effect on your search engine results positions (SERPs).
Those times are changing, though. Today, we’re recommending an SSL for your entire website if improving your SEO and getting higher positioning on Google search is important to you….even the Google Webmaster blog tells you to!
SSL for Better SEO is Changing
In mid-2014, Google released this notice on the official Google blog. They introduced a term used around the Google office that they called “HTTPS Everywhere.”
What particularly caught our eye was this sentence on the Google Webmaster blog post: The SSL ranking factor in search positions is “affecting fewer than 1% of global queries, and carrying less weight than other signals while we give webmasters time to switch to HTTPS.”
You can read the new specific website requirements on that blog post so we don’t need to rehash them here. The main point is that, yes, it is that time when you need to take a strong look at getting an SSL certificate for your website. Go SSL for all the pages and posts on your website so that your visitors will be more secure. But also go SSL if Google organic search is important to your website and business.